In the digital age, guest reviews hold significant sway over a hotel’s reputation.
A single negative review can influence potential guests, affecting both bookings and revenue. For hotels, building a robust defense against negative reviews isn’t just a matter of damage control—it’s a critical component of maintaining a thriving business.
Recent data shows that 79% of travelers consider online reviews as a critical factor when booking a hotel.
This is where Geedesk, a cutting-edge hospitality management tool, comes into play.
By leveraging the power of Geedesk, hotels can not only enhance their complaint management process but can also build a defense against negative reviews by transforming complaints into opportunities for growth and customer satisfaction.
Why Should Hotels Build a Defence Against Negative Reviews?
Negative feedback is inevitable in the hospitality industry.
In the hospitality industry, negative reviews are common because not all guests will appreciate the service methods adopted by the hotel.
With the power of social media, today’s guests wield the most powerful weapon—online comments—that can determine a hotel’s future revenue.
Fortunately, despite the negative reviews online, the hotels can still improve their online reputation by properly handling guests’ complaints and elevating their experience.
This demonstrates the hotel’s commitment to valuing customer complaints and improving its services.
Addressing the complaints especially instantly can help rebuild trust with the dissatisfied guests and demonstrate to potential customers that the hotel is proactive and caring.
Prompt handling of complaints and requests will reassure prospective guests that their concerns will be taken seriously and the hotel is working hard to strive for them.
Ultimately, proper handling of even escalated complaints can turn a potentially damaging situation into a chance to showcase excellent customer service and dedication to guest satisfaction.
Build a Defense Against Negative Reviews with Geedesk
Geedesk manages guest complaints and requests with its specially designed software to automate the ticket assignment process.
It helps hotels address the major hurdles in resolving guest complaints and ensuring their satisfaction.
Hotels can elevate their guest experience by promptly handling their complaints and requests with Geedesk. Here’s how Geedesk can help your hotel reduce the negative reviews:
1. Timely Response and Resolution
One of the common mistakes many hotels make is not addressing guest complaints promptly.
It is crucial for hotels to address issues as soon as they are reported, even if resolving the complaint takes time.
This is important for making guests feel valued and well-served.
Delayed responses often occur due to a lack of proper information sharing among the staff.
To address this, Geedesk promptly notifies staff when a ticket is raised and sets a specific time for issue resolution.
Geedesk helps hotels address and resolve guest issues more effectively by ensuring staff are promptly informed and given a timeframe for resolution thereby increasing employee productivity also.
“Geedesk has significantly improved the job resolution rate by around 45% across all the hotels using it.“
Source: Internet
2. Consistency in Service
Repeat guests who have stayed on the property or at any hotel under your chain of hotels expect the same level of service during their stay.
These guests have preferred the hotel for a repeat stay due to their satisfaction with the hotel’s service.
Not meeting their expectations during their stay creates a negative impact on the brand name by highlighting inconsistent service.
Geedesk, by allocating the standard response times for different complaints, ensures the timely resolution of complaints, no matter who raises it or when they raise it.
This way, Geedesk ensures consistency in service throughout the hotel or brand of hotels.
3. Friendly Integration
Hotels rely heavily on hotel management systems (HMS) or property management systems (PMS) to manage most of their activities smoothly.
However, introducing software designed to handle guest complaints and requests can disrupt the entire HMS or PMS used in the hotel.
This can create more problems in an attempt to solve one, ultimately impacting the hotel’s revenue and guest satisfaction.
As a result, many hotels choose not to use software for individual issues, even if the software promises a return on investment (ROI).
Geedesk seamlessly integrates with almost all popular existing HMS or PMS systems because it is a cloud-based software.
It does not cause chaos or disrupt other software that hotels use for their convenience.
Are you interested in a guest complaint and request management software? Look no further – We’ve got you.
4. Data Management and Analysis
It’s crucial to utilize data, especially guest complaint data, for continuously improving hotels.
Guest complaint data helps hotels pinpoint their pain points and areas that dissatisfy guests, enabling them to make improvements.
Geedesk offers a centralized platform for collecting data and automatically generates comprehensive reports to provide in-depth insight into guest complaints.
It provides various types of reports that greatly benefit hotels by offering detailed insight into the complaint management process.
Geedesk also provides specific and detailed reports for general managers and department heads.
“Around 40-50% of hotels rely on informative reports on guests complaints for improvement.“
Source: Internet
5. Personalization of Services
Guests these days expect a personalized service and stay and are willing to pay more for that.
Providing personalized service and ensuring not to repeat the same complaints when the guest revisits the hotel is fairly difficult.
Each guest’s history, preferences, and past issues are meticulously recorded and analyzed, allowing hotels to address their needs with a tailored approach.
When a guest returns, the hotels can use Geedesk to ensure that their previous complaints and requests are acknowledged and handled with the utmost care, preventing any recurrence and enhancing their overall experience.
This level of personalization not only meets but exceeds modern guest expectations, driving greater satisfaction and fostering long-term loyalty.
Conclusion
Negative reviews are a challenge, but they also present an opportunity to improve and grow.
With Geedesk, you can build a defense against negative reviews that not only protects your hotel’s reputation but also enhances the overall guest experience.
By embracing a proactive, data-driven approach to review management, you can turn potential negatives into positives, ensuring your hotel thrives in a competitive market.
If you are interested feel free to reach out to us by visiting www.geedesk.com or sending an email to [email protected].