In this digital era, everything is made easy, and people only have to guide the machines to do things for them. This makes their work simpler and easier to complete with almost no errors.
With the continuous development of technology and increasing expectations, people now expect machines to work by themselves without human intervention.
This expectation has paved the way for the next revolution in technology, where machines or devices operate themselves under given situations.
The wild imagination of man has led to the latest technology known as “Automation of Devices,” which is spreading rapidly in the 21st century.
Let’s dive more into the latest technology and its impact on the hospitality industry in redefining the guest experience.
What is Hotel Automation and Why is it important?
Automation is the process of making things function independently under specific conditions without human intervention.
Many industries are increasingly adopting automation to reduce manual work and save time.
The hospitality industry is also rapidly integrating automation technology in various aspects. Hotels often deal with numerous repetitive tasks to ensure smooth operations.
For instance, they handle numerous guest complaints daily. The front desk staff must log these complaints, assign them, and escalate them if they are not resolved promptly.
4o Imagine if software could automate these daily tasks, saving time and effort.
The implementation of automation in hotels has proven to be beneficial, saving time and labor.
The need for automation has grown due to increased industry competition, prompting hotels to adopt the technology to enhance guest experiences and stay competitive.
Over 80% of hospitality operators are integrating automated systems into their hotels.
Source: Internet
However, can the hospitality industry embrace automation while maintaining its human touch, which is fundamental to the industry?
Embracing Automation in Hospitality
Hotels should strive to incorporate technology to streamline and simplify processes, rather than replacing the human element with technology.
Automation, in particular, is well-suited for hotels as it can automate many tasks, freeing up time for hotel staff to better serve their guests.
This empowers hotels to adapt technology to simplify the automating processes but also retains the human element in service.
Additionally, automating tedious tasks can save time and energy for hotel staff, ultimately leading to a more productive and enhanced guest experience.
Here are the top 3 tasks that have been successfully automated in the hotels:
1. Self check-in/check-out kiosks
The self-check-in/check-out kiosks automate the check-in and check-out process without the need for hotel staff to monitor it.
This allows guests to check in or out without waiting in long queues at the front desk.
Not only does it reduce crowding in the front office, but it also lightens the workload for front-office staff and provides guests with a new and exciting experience.
2. Guest app for Complaint Management
Most hotels today have simplified the process of complaint management by providing an in-room app for the guests to raise complaints.
These complaints then directly get assigned to the right staff and the staff deals with the issue quickly.
This simplifies the process and also reduces the waiting hours thereby increasing guest satisfaction.
3. Smart Locks
Smart locks are becoming increasingly popular in hotels, allowing guests to unlock their rooms with a keycard or their mobile devices.
This eliminates the need for physical keys and adds an extra layer of security for both the hotel and its guests.
This also provides a sense of security to the guests since the lock can be only opened from their phones thereby building trust in the hotel.
Conclusion
Understanding the power of automation in hotels is essential for staying competitive in today’s fast-paced hospitality industry.
As guest expectations evolve and operational demands increase, the integration of automation is no longer just an option—it’s a necessity.
By implementing automation, hotels are empowered to deliver superior service while maintaining efficiency and profitability.
Embracing this technology is key to not only meeting the current demands of the market but also positioning your hotel for future success.
The time to implement automation is now—ensuring your hotel remains at the forefront of innovation and excellence.