In the digital landscape of hospitality, relying on technology is undoubtedly the most important and efficient way to meet and elevate the guest experience.

However, the increase in cyber threats due to technological advancements has instilled fear in every industry implementing technology, including the hospitality industry.

The hoteliers expect and are willing to provide their guests with the best experience and try to implement every technology that could help them achieve it.

As the hospitality industry, embraces the new technologies they are being more exposed to the global threat: Cyber Threat.

Let’s dive deeper into the cyber threats that every hotelier must be aware of.

Understanding Cyber Threats and Why Hotels are risked of it

Cyber Threats refer to malicious attacks on your systems or software to steal, manipulate, or access your data without your consent.

Cyber threats may lead to financial losses, data exploitation, system crashes, database disruption or even just spying on your activities.

The hospitality industry has become a prime target for cybercriminals due to the vast amount of sensitive data it handles. Moreover, many VIP and VVIP guests provide their information to the hotels while booking a stay.

This gives hackers an easy way to collect information on multiple people by attacking a single system. If the hotel systems are compromised, hackers can gain complete access to guests’ details.

The hotels heavily rely on software such as Hotel Management Software and guest complaint management software to store guest data and enhance their service to ensure guest satisfaction.

According to a study by Trustwave, 42% of cyberattacks in the hospitality industry are directed at guest management systems, making them a critical point of vulnerability .

Source: Internet

Hackers aiming for the guest’s data, these systems become their prime target due to the sensitive information they store about the guests.

Top 3 Cybersecurity Concerns in Any Hotel Software

it is very difficult for hoteliers to eradicate the complete risk of cyber threats in the digital era.

However, it can be prevented to a greater extent by being aware of the possible malicious threats that they are risked of.

Here are the 3 major cyber-attacks or threats that hotels are at high risk of.

1. Data Breaches

A data breach is a cyber security incident where the data is accessed by a third person without the knowledge of the data owners.

These kinds of cyber attacks are mostly to steal information from the systems without their consent or even them being aware of their data being stolen.

Guest management systems store a wealth of personal and financial data, including names, addresses, credit card details, and passport numbers.

A breach of this data can lead to identity theft, financial loss, and significant reputational damage to the hotel.

A single data breach costs hotels an average of $4.29 million globally, according to IBM’s 2023 Cost of a Data Breach Report .

2. Ransomware Attacks

A ransomware attack is a type of malicious software that threatens to block access to a computer system or data or publish it until the victim pays a ransom amount to the attacker.

This attack can easily target hotels because the attackers understand the sensitive nature of the information stored by hotels.

If news about the information being hacked and leaked to the media were to spread, it could lead to irreparable damage to the hotels’ reputations.

Moreover, hotels are attractive targets because they rely on 24/7 access to their systems.

For instance, a ransomware attack on a hotel’s GMS could paralyze operations, leading to lost revenue and dissatisfied guests.

3. Phishing Attacks

Phishing is a method where attackers impersonate legitimate entities to steal sensitive information.

Attackers use the information of guests who are staying or have stayed at hotels to access sensitive information from the hotels.

They connect with the hotels through social media channels, emails, or contact numbers. Once the staff opens the email, the hackers can easily access the hotel’s guest management system (GMS).

IT managers need to be vigilant in training staff to recognize phishing attempts, as human error is often the weakest link in cybersecurity.

For example, a front desk employee who unknowingly clicks on a phishing email could inadvertently compromise the entire guest management system.

Best Practices to Enhance Cyber Security in Hotels

Regular Software Updates and Patches: Keeping your GMS software updated is crucial in protecting against known vulnerabilities. Many cyberattacks exploit outdated software, so ensuring that your systems are running the latest versions with all security patches applied is a simple yet effective defense.

Implement Multi-Factor Authentication (MFA): MFA adds layer of security by requiring users to verify their identity through multiple methods, such as a password and a temporary code sent to their phone. This reduces the risk of unauthorized access even if login credentials are compromised.

Data Encryption: Encrypting data both at rest and in transit ensures that even if data is intercepted or stolen, it cannot be easily read or used by unauthorized parties. For example, ensuring that credit card information is encrypted can protect your guests’ financial details from being exploited in case of a breach.

Employee Training and Awareness: Cybersecurity is not just the responsibility of the IT department; it’s a shared responsibility across the entire hotel staff. Regular training sessions can help employees recognize and respond appropriately to potential threats, such as suspicious emails or unusual system behavior.

Regular Security Audits and Penetration Testing: Conducting regular security audits and penetration tests can help identify vulnerabilities before cybercriminals do. These proactive measures allow hotels to strengthen their defenses and stay ahead of emerging threats.

Conclusion

The hospitality industry, with its vast repositories of guest data, has become a prime target for cybercriminals. Ignoring cybersecurity is no longer an option; it’s a risk that could cost millions in financial losses, tarnish reputations, and erode guest trust.

By investing in cybersecurity, hotels not only protect sensitive guest information but also ensure smooth operations, safeguard their reputation, and maintain the trust of their guests.

Cybersecurity should be viewed as a foundational element of your hotel’s strategy, integral to your commitment to providing a secure, seamless guest experience.

As stewards of your guests’ safety and privacy, you must stay ahead of cyber threats by implementing proactive measures, educating your staff, and regularly reviewing your security protocols.

Secure your systems. Protect your guests. Fortify your future. Achieving success in the hospitality industry requires not only delivering exceptional service but also committing unwaveringly to cybersecurity.